Gloria Guevara, a globally recognized leader in travel and tourism, has garnered strong backing from over 100 industry leaders in her bid to become the next Secretary-General of UN Tourism. Her campaign, centered on creating “a new era for tourism,” prioritizes empowering local communities, driving innovation, and fostering sustainable growth.
A former Tourism Minister of Mexico, ex-President and CEO of the World Travel & Tourism Council (WTTC), and most recently Chief Special Adviser to Saudi Arabia’s Minister of Tourism, Guevara brings over 35 years of experience in both public and private sectors. Her leadership has been pivotal in crisis recovery, technological advancements, and positioning tourism as a driver of economic and social progress.
“We must ensure our sector is resilient, inclusive, innovative, and future-focused,” Guevara stated. “Under my leadership, UN Tourism will deliver greater value to Member States. My vision is built on four key pillars—resilience, opportunities, innovation, and sustainability. I will implement bold strategies to empower communities, promote sustainability, and drive economic prosperity.”
A campaign backed by industry heavyweights
Guevara’s candidacy has received widespread endorsement from top global tourism leaders, including 20 government ministers and executives from leading hotel chains, travel technology firms, and investment organizations.
Among her high-profile supporters are:
- Chris Nassetta, President & CEO of Hilton: “Gloria has been an unwavering advocate for the travel and tourism industry, with a deep understanding of the global landscape and a commitment to policies that drive prosperity.”
- Kurt Ekert, CEO of Sabre: “Gloria unites stakeholders and delivers results. Her leadership is precisely what global tourism needs for sustained growth and long-term sustainability.”
- Paul Abbott, CEO of American Express Global Business Travel: “Gloria’s expertise, relationships, and passion make her the ideal choice to lead UN Tourism.”
- Josefina Rodriguez Zamora, Secretary of Tourism for Mexico: “Gloria will be the first woman to lead UN Tourism. Her leadership will drive shared prosperity through strong public-private collaboration.”
Expressing gratitude for the overwhelming support, Guevara pledged to build bridges, foster investments in Member States, and create opportunities that benefit communities worldwide.
