The African Democratic Congress (ADC) has announced the appointment of Bolaji Abdullahi, a former Minister of Sports, as its interim National Publicity Secretary, marking a significant step in revamping its communications strategy.
Abdullahi takes over from Mabel Oboh, who served in the role with distinction and was lauded for her impressive contributions to the party’s public image. A seasoned broadcaster and political advocate, Oboh’s tenure was characterised by dynamic media engagement and efforts to make the ADC more accessible and relatable to Nigerians.
As the former Publicity Secretary for Lagos State, Oboh effectively promoted the party’s principles, which earned her a national role. Her influence extended beyond publicity — notably running for the governorship of Edo State in 2020, where she drew attention to the party’s progressive values and community-focused agenda.
In the lead-up to the 2023 general elections, Oboh further demonstrated her political coordination skills as National Campaign Coordinator in Lagos, working closely with the state leadership to strengthen grassroots mobilisation.
Her leadership left a lasting impact on the party’s image, earning her recognition as a vital figure in ADC’s political development. Though stepping aside from her national media duties, she remains an influential party stalwart with a promising political future.
Bolaji Abdullahi’s entry marks a strategic move by the ADC to amplify its voice at the national level. A respected politician and policy advocate, Abdullahi brings a wealth of experience to the role. He served as Nigeria’s Minister of Sports from 2006 to 2007 and was a former legislator representing the Agege Federal Constituency in the House of Representatives.
Known for his commitment to good governance, youth development, and institutional reform, Abdullahi is expected to steer the ADC’s communication efforts towards a more modern and engaging direction.
In his new role, he aims to introduce an innovative media approach that enhances public engagement, expands the party’s online visibility, and clearly communicates its policies and values to a wider audience.
Party insiders view his appointment as a timely move that will energise ADC’s public relations machinery ahead of future electoral contests. Abdullahi’s track record suggests he is well-positioned to translate the party’s ideals into impactful messaging that resonates with Nigerians across all demographics.
With this transition, the ADC hopes to reinforce its relevance in Nigeria’s evolving political landscape and attract greater public interest in its platform for change.
