In the field of political communication, few figures possess the loyalty and dedication exhibited by Malam Garba Shehu, the former Special Assistant to President Muhammadu Buhari on Media and Publicity. As the voice of an administration that navigated the complexities of governance in Nigeria for eight arduous years, Shehu emerged not only as a spokesperson but as a custodian of the narrative surrounding Buhari’s presidency.
By Abdul-Azeez Suleiman
Almost two years after the conclusion of that administration, Shehu’s commitment to his former boss and the ideals they championed is encapsulated in his recently launched book, “According to the President: Lessons from a Presidential Spokesman’s Experience.” This work serves not merely as a reflection of his tenure but as a beacon for future journalists and public relations practitioners.
The role of a presidential spokesperson demands a delicate balance of loyalty, strategy, and communication prowess. Garba Shehu’s tenure was marked by the need to articulate the administration’s policies while navigating the turbulent waters of public opinion, media scrutiny, and political opposition. His position required a deep understanding of the political terrain and an ability to craft messages that resonated with a diverse populace. In “According to the President,” Shehu distills the lessons learned from these experiences, offering insights that are invaluable to students and practitioners of communication and journalism.
Shehu’s book is not a personal biography but rather a guide designed to inspire the next generation of communicators. By chronicling the achievements and historic decisions of the Buhari administration, he provides a framework for understanding the intricacies of political communication. The narrative is structured to serve as both a resource for academic study and a practical manual for those aspiring to enter the fields of journalism and public relations. In an era where the media landscape is rapidly evolving, Shehu’s insights stand as a testament to the enduring principles of effective communication.
The lessons drawn from his experiences are particularly relevant in today’s context, where misinformation and sensationalism often overshadow substantive discourse. Shehu emphasizes the importance of integrity, clarity, and consistency in communication—principles that are crucial for any aspiring journalist or public relations expert. By sharing his journey, he honours his commitment to Buhari and also invests in the future of the profession.
One of the primary aims of “According to the President” is to provide an authoritative account of the Buhari administration’s achievements during its eight years in office. In a political environment often characterized by polarized opinions, Shehu’s documentation serves as a counter-narrative to the critiques that have emerged post-tenure. By highlighting the administration’s policies and initiatives, he seeks to present a comprehensive view of the governance that unfolded under Buhari’s leadership.
In doing so, Shehu invites readers to engage with the complexities of governance and the challenges faced by the administration. He addresses issues such as economic reforms, security challenges, and social policies, offering a balanced perspective that acknowledges both successes and shortcomings. This approach not only enriches the discourse surrounding Buhari’s presidency but also underscores the importance of context in political communication.
At its core, “According to the President” is a call to action for aspiring journalists and public relations professionals. Shehu’s narrative is infused with anecdotes and reflections that illuminate the realities of working within the corridors of power. His experiences serve as a reminder that effective communication is not merely about relaying information but about fostering understanding and engagement.
For students of communication and journalism, the book provides a roadmap for navigating the complexities of the profession. Shehu emphasizes the importance of adaptability, critical thinking, and ethical considerations—qualities that are essential for success in an ever-changing media environment. By sharing his journey, he empowers the next generation to approach their careers with a sense of purpose and responsibility.
Loyalty, as exemplified by Garba Shehu, is a double-edged sword in the world of political communication. While it can foster trust and stability, it can also lead to challenges when faced with dissenting opinions and criticism. Shehu’s unwavering loyalty to President Buhari is both commendable and reflective of the intricate dynamics that define political relationships.
In “According to the President,” Shehu navigates this loyalty with grace, acknowledging the complexities of his role while remaining steadfast in his commitment to the administration’s legacy. His ability to articulate the achievements of the Buhari government, even in the face of criticism, speaks to the nuanced nature of political communication. It is a reminder that effective communication often requires a delicate balance between loyalty and objectivity.
Garba Shehu’s “According to the President: Lessons from a Presidential Spokesman’s Experience” is more than just a book; it is a testament to the power of communication in shaping narratives and influencing public perception. In an age where the integrity of information is paramount, Shehu’s insights serve as a guiding light for those who seek to navigate the complexities of political communication with integrity and purpose.
As readers engage with Shehu’s experiences, they are invited to reflect on the broader implications of effective communication in governance and society. “According to the President” stands as a reminder that the stories we tell, and the narratives we craft, hold the power to inspire, inform, and influence the future. In the end, Garba Shehu’s work is not merely about chronicling a presidency; it is about shaping the discourse that will define the next generation of communicators.
